The Client
99 Cents Only Stores
The Project
Reinvent an Iconic California Brand
The Role
Brand Identity Design
Marketing Asset Design
Packaging Design
Experience Design
Research
Overview
99 Cents Only Stores is a premier deep-discount retailer that needed a redesign to show that affordable doesn’t mean cheap quality. It primarily carries name-brand consumable and general merchandise.
With more than 350 stores in four states and two distribution centers in California and Texas, 99 Cents Only Stores has become a leading extreme value retail chain in the Western United States.
Reinvent an Iconic California Brand
Our constant goal was to make a magical place that surprises customers with all they hoped for in extreme deals and treasures and beyond.
Visual Concept
Show people the amazing assortment and celebrate the magic of 99¢. Instead of just telling, prove it by shaping items into a 99, then keep building on that idea season after season in ads and online.
