The Client
The Project
Los Angeles Campaign to Recruit BIPOC Volunteers for Foster Youth
The Role
Brand Management
Marketing Strategy
Content Playbook Creation
Workshop Lead
Video Production
Overview
In the realm of child advocacy, California Court Appointed Special Advocate Association (California CASA) stands as a beacon of hope for thousands of foster children across the state. With a visionary goal of providing a CASA volunteer for every child in need, California CASA’s mission is clear: to ensure that the voices of vulnerable children are heard in the courts and beyond. However, reaching this ambitious goal requires more than just dedication—it necessitates innovative and inclusive marketing strategies that resonate with diverse communities.
Raising Awareness and Driving Action
Created inspiring banner assets and a touching promotional video to motivate potential volunteers. Also developed a ‘CASA-in-a-Kit’ with visuals, messaging, and brochures to unify peer-to-peer marketing efforts.
