The Client
California CASA
The Project
Be The Hope; Become Someone's Hero
The Role
Brand Strategy
Design Services
Creative Services
Overview
In the realm of child advocacy, California Court Appointed Special Advocate Association (California CASA) stands as a beacon of hope for thousands of foster children across the state. With a visionary goal of providing a CASA volunteer for every child in need, California CASA’s mission is clear: to ensure that the voices of vulnerable children are heard in the courts and beyond. However, reaching this ambitious goal requires more than just dedication—it necessitates innovative and inclusive marketing strategies that resonate with diverse communities.
Raising Awareness and Driving Action
Pastilla created inspiring banner assets and a touching promotional video to motivate potential volunteers. We also developed a ‘CASA-in-a-Kit’ with visuals, messaging, and brochures to unify peer-to-peer marketing efforts.
