The Client
Clean Power Alliance
The Project
Clean Energy, Clear Message
The Role
Brand Strategy
Overview
Clean Power Alliance (CPA) is one of the largest green energy providers in the country, yet many customers were unaware they were enrolled or eligible for its cost-saving programs. Pastilla was brought in to build awareness through a campaign that elevated CPA’s visual identity and messaging, ensuring customers understood the value and impact of clean, local energy.
Increasing Brand Recognition
Despite serving 36 cities and the unincorporated areas of Los Angeles and Ventura Counties, many customers didn’t realize CPA was their provider, leading to missed opportunities. This campaign aimed to boost awareness, educate users, and lay the groundwork for future outreach.
More Vibrant and Community-Focused Brand Elements
The lightning bolt hidden in the logo’s “A” became a bold line-art element, used to frame visuals and build a recognizable, energetic brand language across campaign materials.
Reflecting Real People, Real Communities, and Real Stories
Emphasizing warmth and authenticity, imagery featured families, neighborhoods, and local settings to highlight CPA’s mission and put people—not products—at the center of the clean energy movement.
Change is Electric. Together, We Power Potential.
We didn't reinvent CPA's brand — we evolved it. Clear, empowering headlines position CPA has a partner in progress, inviting customers to take part in building a cleaner, brighter future through accessible, cost-saving energy options.
