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The Client
City of Corona
The Project
Capturing the Spirit of the City of Corona
The Role
Audience Research
Creative Production
Event Coordination
Client Relationship
How Do You Capture the Soul of a Brand?
You go straight to the source. For our partners in the City of Corona, that’s the community. People are the DNA of a city brand. In order for a rebrand to be successful, it should represent the heart of its people.
Talking with Real People To Uncover What the Future Holds
We had 2,200 people show up to participate across 12 research environments. This included community workshops and pop-up events that brought awareness to the rebrand, which involved fun and engaging activities that were both insightful and community-building.
The Community is the soul of a city. The People are the DNA.
The result of the process was a clear path forward, to position Corona uniquely and authentically for the future success of the city.
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