The Client
Metrolink
The Project
Ongoing Strategic Partnership
The Role
Marketing Campaign
Paid Social Media Content Design
Overview
Pastilla began their engagement with Metrolink towards the end of 2020, to help boost ridership during the global pandemic. Having helped navigate that challenge, we have formed a formidable partnership. Pastilla not only executes Metrolink’s creative, but has also become a key strategic voice in creative communications. Our partnership has resulted in excellent marketing metrics that have taken the brand forward again.
Pandemic Declines in Ridership Lead to a More Effective Brand
Our work with Metrolink has continued through multiple projects, including our earth day campaign earlier this year. The campaign was titled ‘When We All Do a Little, We Gain a Lot,’ encouraging riders to play their part in creating a greener and healthier Southern California.
