The Client
The Project
Branding "Everything Under the Sun" for LA Parks
The Role
Strategy
Discovery
Creative Direction
Concept Development
Client & Team Leadership
Overview
For nearly a century and a half, the Sacramento Public Library (SPL) has served as a community hub for knowledge and learning.
A modern library is more than just a collection of books; it’s a learning and culture center for adults, children, immigrants, content creators, musicians, and so much more! With vastly diverse offerings catering to an equally diverse population, the Sacramento Public Library Authority is seeking a new brand identity that more accurately represents the diversity, inclusivity, and variety that is so integral to its DNA.
A Community Hub for Knowledge and Learning
Maintaining 28 locations, the SPLA now serves over 1.4 million residents across its 975-square-mile service region, making it the fourth-largest library system in California.
Where Curiosity Meets Community
We created a new brand & identity system that resonates with the diverse Sacramento community, fostering a renewed love for information and learning in the digital age.
