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The Client
99 Cents Only Stores
The Project
9-9 Day, 2018
The Role
Campaign Concept Design
Advertising
Art Directing
Overview
To celebrate the inaugural 9/9, we showed people the ultimate 99, all 16,076 items formed into a giant 99 at an iconic California sports stadium. It was a chance to showcase the community focus of the brand too in donating everything to charity.
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