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The Client
99 Cents Only Stores
The Project
9-9 Day, 2018
The Role
Campaign Creation
Event Coordination
Advertising
Event Execution
Video Production
Overview
On September 9, 2018, 99 Cents Only Stores made history at the Rose Bowl in Pasadena during its annual “9/9 Day” celebration by setting a Guinness World Record for the Largest packaged product number — creating an 18,200 sq ft “99” composed of over 12,000 packaged items. A Guinness adjudicator verified the feat on site, and all products (about $20,000 worth) were donated to local charities including the LA Food Bank, School on Wheels, Alleviate Skid Row, the Boys & Girls Club and Goodwill Southern California.
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