The Client
City of Corona
The Project
Branding "You Belong Here" for the City of Corona
The Role
Overview
A city with over a century of heritage, the City of Corona, sought to revitalize its brand to reflect its community’s strength and values. I had the privilege of partnering with them to create an engaging identity, helping to unify local neighborhoods and support the city’s exciting improvements while honoring its tight-knit community spirit. With a focus on the city’s strong economy, expanding areas, infrastructure, and amenities, our goal was to create a brand that resonates with employees, neighbors, prospective residents, and visitors.
You Belong Here
The new design incorporates the town circle, crown, and mountains, reflecting the city’s heritage and community spirit, and symbolizing its strength and vision for the future.
Forging a Vibrant New Identity
The logomark, paired with a modern classic illustrative seal and carefully curated color palette, focuses on the city's citrus heritage while narrating the city’s story from its inception to the present.
