2017-2020

Reinvent an iconic California Brand

Client

Role

Brand Identity Design

Campaign Concept Design

Marketing Asset Design

Packaging Design

Experience Design

Advertising

Art Directing

Research

about

99 Cents Only Stores is a premier deep-discount retailer that needed a redesign to show that affordable doesn’t mean cheap quality. It primarily carries name-brand consumable and general merchandise. With more than 350 stores in four states and two distribution centers in California and Texas, 99 Cents Only Stores has become a leading extreme value retail chain in the Western United States.

Credit

Meaningful Works