Reinvent an iconic California Brand
Brand Identity Design
Campaign Concept Design
Marketing Asset Design
99 Cents Only Stores is a premier deep-discount retailer that needed a redesign to show that affordable doesn’t mean cheap quality. It primarily carries name-brand consumable and general merchandise. With more than 350 stores in four states and two distribution centers in California and Texas, 99 Cents Only Stores has become a leading extreme value retail chain in the Western United States.